Search results for "campaign communication"

I 🌹🍀🇫🇮 You! : Emojis as Emotional-Political Signifiers in Finnish Election Campaign Discussion Online

2023

Social media platforms and the forms of vernacular expression they support invite citizens to emotionally react to political content. This study focuses on the affective networks of emoji use in the Facebook comment threads on 18 politicians’ public pages before the Finnish 2019 parliamentary elections. We aim to generate a holistic understanding of the use of emojis in campaign communications while providing a more profound understanding of the affective practices emerging in specific contexts, such as in relation to particular political actors. We analyze the data using computational methods and network analysis and complement this with qualitative analysis. The results indicate that emoj…